Dollar General - Student Work
At Dollar General, you get more for less, which makes it kind of weird.
With name-brand prices for cheap, Dollar General isn’t from here…it’s from another dimension.
Gravity, Iowa - Mockumentary
How do you announce the opening of a new Dollar General store in a way that gets people excited and draws attention to the brand as a whole?
You make a custom DG crop circle in a small town, create a fake mockumentary, and wait for the reactions to roll in.
Made with Madeline Guzzo at VCU Brandcenter