Heinz Open Kitchen
One of the biggest barriers Black restaurants have when it comes to getting started is lack of exposure.
To help get them that exposure, we created Heinz Open Kitchen — where we give Black Kitchen Initiative grantees the chance to takeover a celebrity chef’s kitchen in a new city.
We partnered with chef Marcus Samuelsson for both our Harlem + Atlanta events.
Our Harlem event featured Foode + Mercantile from Fredericksburg, VA
We served over 200+ guests at the Red Rooster event and generated 33 media placements and 120.3MM impressions.
Our Atlanta takeover event featured My Three Sons of Charleston from Charleston, SC
Both seatings for the Atlanta event sold out within 4 days.
If you like math that’s 96 hours or 5760 minutes.
Press:
EATER ATLANTA: Heinz Black Kitchen Initiative’s Pop-Up Brings a Taste of Charleston to Atlanta
CUISINE NOIR: Heinz and Marcus Samuelsson Uplift Black Chefs With the Open Kitchen Series
Client: Heinz
Director: Ariel Ellis
CDS: Will Binder, Christine Santora
AD: Xander Opiyo